Tag name: lead generation

I’m curious how others are handling this when they have several advertisers running at once. Once you have multiple advertisers and campaigns in the mix, keeping each call tied to the right advertise... read more

In pay-per-call, getting a high-intent caller is only part of the equation. If that caller reaches the wrong team, the opportunity can be lost before the conversation really gets started. After making... read more

Ever looked at a campaign report and thought, “These numbers look good”? More clicks. More leads. Lower CPL. A better conversion rate. But once you look beyond the report, the picture can change. A... read more

I’ve been looking at pay-per-call campaigns from both the buyer and publisher side, and one thing that keeps coming up is that call volume alone doesn’t tell you much. A campaign can generate hundred... read more