Tag name: call attribution

Attribution doesn't necessarily become reliable just because you have more call data. If multiple campaigns, publishers, or traffic sources are driving calls into the same number, you may have the ca... read more

I’m curious how others are handling this when they have several advertisers running at once. Once you have multiple advertisers and campaigns in the mix, keeping each call tied to the right advertise... read more

There’s something about pay-per-call that I keep coming back to: How much do we actually know about a call once it comes in? You might know where the call came from and whether it was paid out. But... read more