How Do Healthcare Businesses Track Which Ads Drive Patient Calls?

Healthcare businesses often get patient inquiries through phone calls after people see their Google or Meta ads.

But how do you know which campaign actually generated the call?

For example, if a clinic receives 50 calls in a month, can they easily identify whether those calls came from Google Ads, Meta Ads, organic search, or another campaign?

I’m interested in how healthcare marketers and agencies currently handle call attribution and lead tracking.

Do you use call tracking software, CRM data, or another method to connect patient calls back to marketing campaigns?

What challenges have you faced with tracking the quality of calls, not just the number of calls?