How Are You Using Call Analytics to Improve ROI in Pay Per Call?

Hi everyone,

Wanted to start a discussion around call analytics and how it’s impacting campaign performance.

In pay-per-call, every call matters—so understanding call quality, duration, and intent is super important.

Some things I’ve been testing:

• Tracking call source (Google Ads, FB, landing pages)
• Filtering low-duration or spam calls
• Listening to recordings to improve targeting
• Using basic call scoring methods

But I feel there’s still a lot more that can be done, especially with AI-based insights and automation.

What tools or strategies are you using to:

• Improve call quality?
• Increase conversions from inbound calls?
• Reduce wasted spend?

Would love to hear real use cases or workflows from others here.