Does smart call routing really improve inbound call conversions?

We’ve been testing smarter call routing setups for inbound campaigns and seeing fewer missed opportunities compared to basic forwarding.

For example:

• Calls from Google Ads go directly to sales
• Existing customers route to support
• After-hours calls go to voicemail or AI assistant
• Calls distributed evenly between agents

Trying to understand what others are using right now for routing inbound calls efficiently.

Are you using:

• IVR menus
• Geo routing
• Skill-based routing
• AI voice routing
• Time-based routing

Would be interesting to hear real experiences from people managing pay per call or lead generation campaigns.