Perspectives of Pay Per Call market and AI in 2026

Pay-Per-Call continues to gain traction in 2026 as businesses shift toward performance-based marketing that delivers real leads via phone. Companies now increasingly rely on advanced call-tracking and AI-powered analytics to better attribute calls, measure quality, and optimize campaigns — leading to higher conversion rates and greater ROI. Vertical industries like insurance, home services and legal advice remain heavy users of Pay-Per-Call due to the value of direct human contact before purchase. At the same time, cost-effective campaign automation is lowering barriers for small businesses. Voice-based AI for call-center automation like Coldi has also seen big growth this year, accelerating adoption of voice-activated customer service.